Start with your problem
A useful review starts with the result you need—not with a viral clip. Before choosing a product, I define the job, the everyday frustration, and what would count as success or failure. That keeps the test focused on your decision instead of the seller’s best marketing claim.
Check the claim before the product arrives
I compare the available options, confirm the exact product identity, and look for reasons the claim may not hold up. AI helps organize that research and find contrary evidence, but it does not make the recommendation. Research-only pages are labeled clearly and are never presented as firsthand reviews.
Use the exact item in normal conditions
A hands-on verdict requires the exact product shown on the page. I record setup, fit, useful details, friction, and failure cases with original photos or video. The review explains the conditions so you can judge whether the result applies to the way you would use it.
Find the catch
Every useful product has a tradeoff. A completed review states what worked, what did not, who it is best for, and who should skip it. Comparisons use the same decision factors for every option. Kit pages make clear that the components are purchased separately.
Give you a decision you can use
The final answer is not always “buy it.” A product may be worth it for one use, work only with limits, or be an easy skip. If testing is incomplete, there is no verdict yet.
Keep paid links separate from the verdict
Whether a link can earn a commission never changes the answer. You will see a shopping link only when the product has earned a clear, disclosed recommendation. Any sales or earnings figures come from Amazon’s own reports.